Rabbit Life’s Baht Bonanza: Profits Soar in 2025
Rabbit Life Insurance, a proud member of the BTS Group Holdings family, has just revealed explosive growth for the first eight months of 2025. The company rakes in a staggering 1.92 billion Baht in total premiums—a 22% jump from last year.
What’s driving this surge? The answer is clear: soaring demand for life, health, and pension insurance. Every sales channel is firing on all cylinders, with families across Thailand rushing to secure their futures.
CEO’s Bold Vision: Data, Innovation and Customer Focus
Korn Chinsawananon, Rabbit Life’s dynamic CEO, is brimming with confidence. “Our first-year premiums hit 1.50 billion Baht, up 21%. Profits reached 355.60 million Baht,” he announces.
The company’s capital adequacy ratio stands tall at 213 percent, a testament to its financial muscle. Korn credits this success to relentless innovation and a laser focus on what customers truly want.
Three Hot Products: Life, Health and Pension Insurance
Korn singles out three stars of the show this year.
Life insurance is the clear favourite for 2025, with modern families eager to plan ahead. Sales skyrocket tenfold to 495.56 million Baht.
Health insurance is booming too, up 144% to 26.42 million Baht. The Health Smile plan, with its simple lump-sum payouts, wins rave reviews from customers.
Pension insurance is not left behind. As Thailand ages, more people look for retirement security. Sales leap 115% to 60.18 million Baht, with products like Bumnarn Mungme 85/65 and 85/55 Plus leading the charge.
Sales Channels: Agents, Brokers and Online All Shine
Rabbit Life’s agent network is a powerhouse, driving new business premiums up 136% to 351.18 million Baht. Brokers aren’t far behind, posting a robust 79% rise to 250.89 million Baht.
Online sales keep climbing, holding a solid fourth spot in the market. New business premiums from the internet channel reach 67.56 million Baht.
This across-the-board success highlights the strength of Rabbit Life’s partnerships and its ever-expanding customer base.
Omnichannel Push: Fast, Friendly, and Personal
For the final quarter, Rabbit Life is rolling out an ambitious omnichannel strategy. “We’re refining every touchpoint to give customers the best possible experience,” Korn says.
A slick online insurance system lets customers tailor their cover in minutes. The iService platform ensures top-notch aftercare, with help just a click away.
Marketing blitzes—both online and offline—target every generation, especially those eager to save on taxes and manage their finances smartly.
Tax-Saving Products Set to Drive Year-End Surge
The spotlight now falls on tax-deductible insurance plans like Hero 10/1, Hero 10/3, and Hero 10/5. Rabbit Life expects these to push total premiums past 2.6 billion Baht by year’s end.
Looking ahead to 2026, Korn is determined to keep the momentum going. “We’re aiming for over 3 billion Baht in sales—up 15%,” he declares.
Next-Level Ambitions: Data-Driven and Youth-Focused
Rabbit Life is betting big on data-driven strategies. The goal? Flexible, accessible solutions that appeal to the new generation.
“We’re also strengthening our network of top-quality agents,” Korn adds. The company wants to be the brand of choice for young, savvy customers.
New Headquarters: Modern, Connected, and Ready for Growth
Thanya Suewaja, Executive Vice President, reveals another bold move. Rabbit Life has relocated its headquarters to BTS Visionary Park, deepening its ties with the BTS ecosystem.
“This isn’t just about growth—it’s about giving customers easy access and seamless connections to the city’s transport,” Thanya explains.
The new office is a hive of innovation, designed to boost collaboration and staff wellbeing. “Attracting and keeping top talent is key,” Thanya insists.
Eyes on the Future: Growth, Innovation, and Customer Care
Korn wraps up with a promise: Rabbit Life is committed to growing alongside its customers, offering products for every stage of life.
“Our vision is clear—think differently to improve lives with insurance that protects and simplifies,” he says. “We’re building a modern, competitive company, dedicated to long-term, sustainable growth.”
Will Rabbit Life’s bold bets pay off as 2026 approaches? Only time will tell.
