Agoda, one of the world’s leading travel platforms, has ranked Khao Yai National Park as the second most popular rural destination in Asia, underscoring growing interest in nature-based escapes. The announcement, made by Deputy Government Spokesperson Sasikarn Wattanachan on September 5, places Khao Yai just behind Malaysia’s Cameron Highlands and highlights the park’s appeal for travellers looking to trade city crowds for mountains, wildlife and slow-paced experiences.
Agoda ranks Khao Yai second among Asia’s rural gems
Agoda’s recent list singled out rural destinations with populations of 50,000 or fewer across eight Asian countries, using accommodation search data collected between February 15 and August 15 this year. The platform’s methodology focused on where booking interest is strongest among travellers seeking quieter, countryside stays, and Khao Yai emerged as the region’s runner-up behind the Cameron Highlands.
Other places named on the list include Puncak in Indonesia, Fujikawaguchiko in Japan, Kenting in Taiwan, Sapa in Vietnam, Munnar in India, and Pyeongchang in South Korea. The ranking reflects a wider shift in travel patterns toward hill stations, coastal retreats and mountain valleys where visitors can experience lower densities, fresh air and scenic landscapes.
Factors driving tourists to Khao Yai’s natural appeal
Khao Yai National Park is renowned for its forests, waterfalls and diverse wildlife, offering activities that range from gentle nature walks to more adventurous treks and wildlife spotting. Travellers are drawn to the park’s combination of accessible outdoor recreation and the calming effect of green spaces, which provide a clear contrast to urban life and its constant pace.
The Agoda data suggests that visitors are increasingly motivated by a desire for slow travel, local culture and tranquil atmospheres—qualities Khao Yai delivers in abundance. Mountain vistas, cooler temperatures, and opportunities to connect with nature and rural communities make the park a natural fit for those prioritising wellbeing and authentic, restorative experiences.
Government praises Khao Yai’s cultural and economic benefits
Deputy Government Spokesperson Sasikarn Wattanachan welcomed the recognition as a point of national pride, noting that Khao Yai “offers rich natural resources, forests, wildlife, waterfalls, and a variety of outdoor activities, suitable for both relaxation and adventure.” She also highlighted the area’s cultural attractions, saying they reflect the charm of Thai identity admired by travellers from around the world.
Sasikarn added that the government will continue to promote natural and cultural tourism to raise international recognition, generate income, create opportunities for local communities, and support the sustainable growth of Thailand’s tourism sector. The timing of the announcement complements other national successes this year, including U.S. News & World Report naming Thailand the top travel destination in Asia for cultural heritage and eighth in the world overall.
Asia’s rural trend: nature, slow travel and local food
The broader pattern across Asia shows travellers opting for destinations that offer slower paces of life, scenic landscapes and authentic local experiences. From tea terraces in Cameron Highlands to coastal villages and mountain towns, these rural spots are benefiting from visitors seeking connection—with nature, with local people, and with cuisine rooted in place.
That appetite for authenticity is echoed elsewhere in Thailand, where Airbnb’s 2025 Summer Travel Trends recently highlighted Rawai Beach in Phuket as a top foodie destination. Travellers are choosing Rawai over busier areas like Patong for its local restaurants and genuine food experiences—another sign that the demand for meaningful, locally driven tourism is shaping travel choices across the region.
Agoda’s ranking of Khao Yai as Asia’s second most popular rural spot reinforces a growing trend: travellers are prioritising nature, culture and slower experiences over crowded hotspots. With government backing and rising international recognition, Khao Yai looks set to remain a key destination for those seeking restorative escapes and authentic Thai charm.
